The idea of swisslinq came up during a business trip in my previous role as an Export Manager for a Swiss sensor company. I worked very closely with business owners from countries in Southern Europe, the Americas, Middle East, and Africa, and had many conversations with them about their struggles to grow internationally.

 

While my clients had excellent products, services, and teams, local circumstances in their home countries such as politics, economic and currency instability, bureaucracy, and taxes prevented them from thriving internationally. I have also experienced these frustrations.

 

I am from Spain but have lived in Switzerland since 2014, where I have seen how things could look quite different.

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In 2018, during a client dinner in Turkey, I realised that I could help clients’ international growth using a combined approach basing their international offices in Switzerland. I decided to conduct a more in-depth analysis as part of my MBA and developed a solution. I shared my findings with business owners, who showed great interest and wanted to start working with me, so I quit my job and founded swisslinq.